Strategies and activities
The CRC for Polymers has a comprehensive and focused strategy for the commercialisation of its research. Commercialisation strategies have been developed for all the activities in the research programs and these are contained in project agreements that have been executed by all the participants in each project and the CRC-P. Nearly all the projects are being conducted in collaboration with a user participant that:
- has identified the market need for the technology being developed,
- has determined that it has high commercial potential based on their detailed knowledge of the market,
- has the necessary production and distribution channels to take the resulting product to market, and
- is committed to commercialising the technology because of its high potential impact on their business.
The CRC-P manages the commercialisation program and is supported by Deputy Research Program Leaders, members of the project teams who bring in-depth knowledge of the target markets, plus scientists and engineers committed to this program within the CRC-P. The commercialisation activities are guided by the Board of the CRC-P, which includes members with commercialisation skills, and the Commercialisation Advisory Committee also provides advice on commercialisation.
The major pathway for commercialisation is through the CRC-P licensing the technology to the industrial participant involved in the development of that technology for the applications and territories that they can exploit. This allows the CRC-P to exploit the commercial opportunities in the wider applications or other territories through additional licences or the creation of spin-off companies.
The Board and the management of the CRC-P have the skills required to manage the process of obtaining investment capital, and the management team of the CRC-P includes members that have been involved in previous successful capital raising activities.